Since interpack 2011 attentive visitors of the Save Food Pavilion at interpack have been aware of the huge challenges facing some parts of the world to prolong the shelf life of food with suitable packaging.

Serving all channels (print, online and mobile) the magazine VR-VERPACKUNGS-RUNDSCHAU constantly addresses this issue as it looks into all aspects of industrial packaging, especially of foodstuffs whose manufacturers are the biggest target group of this magazine.

This is also why Verpackungs-Rundschau has been a sponsoring member of the Save Food Initiative. With this move the publishing house and its editors want to highlight their predestined role in helping to extend the durability of food. “VERPACKUNGS-RUNDSCHAU has set itself the goal of pro-actively studying and editorially accompanying the development and supply of packaging solutions aimed at reducing the waste and loss of food,” says Norbert Sauermann, editor-in-chief of VERPACKUNGS-RUNDSCHAU, explaining their commitment to the Save Food Initiative.

VR is a cross-media brand of the Keppler Medien Gruppe, Offenbach. In addition to the monthly magazine it publishes a series of informative publications (VR Wissen – everything you always wanted to know about ….), a bilingual industry e-mail Newsletter (“VERPACKUNGS-RUNDSCHAU direct” and “VR direct”) and daily industry news in German and English at

Special emphasis is placed on the marketing function of packaging. With the Newsletter “Verpackung + Marketing” as well as the associated special issue “VR Verpackung + Marketing” the VR VERPACKUNGS-RUNDSCHAU brand covers all aspects of this topic.

With its families of print and online media the Keppler Medien Gruppe serves the paper, printing and packaging industries. Although all titles are independent publications, the editors’ desks avidly swap information. In line with the dovetailed information needs of the paper, printing and packaging markets the readers of each trade magazine brand also benefit from the cross-sector expertise and know-how of the other editors.

A case in point is the special issue for this year’s interpack: “focus interpack” will be published jointly by “apr Aktuelle Papier-Rundschau”, “apr WELLPAPPE” and “VERPACKUNGS-RUNDSCHAU”.

Making the future “readable” – this is the publisher’s aim - meaning serving readers with sound and thoroughly researched background information plus top-quality journalism across all channels – Print, Online, Mobile. The following magazines come care of the Keppler Medien Gruppe:

  • apr – Aktuelle Papier-Rundschau – the paper trade magazine with the highest total circulation in Germany, (
  • apr - WELLPAPPE – the decision-makers’ magazine focusing on corrugated paperboard and covering business and technology
  • avr – Nonwovens & Technical Textiles, the bi-lingual trade magazine for decision-makers (
  • VR - VERPACKUNGS-RUNDSCHAU – the most important trade journal for executives in charge of packaging media budgets and investment decision-makers in companies that manufacture pre-packed products.

Links to the VERPACKUNGS-RUNDSCHAU family of products (

Wissensreihe VR-Wissen:


Newsletter VR direct:

Newsletter Verpackung + Marketing: